Updated: Jun 25, 2025
Mastering Ads on Google, Facebook & Instagram: A Business Owner’s Guide
Unlock the power of online advertising across the three biggest platforms—Google Ads, Facebook Ads, and Instagram Ads. This course teaches business owners and marketers how to set up, optimize, and analyze ad campaigns that drive traffic, leads, and sales efficiently. Perfect for beginners and entrepreneurs eager to master paid digital marketing.
What You'll Learn?
- Core concepts of PPC advertising across Google, Facebook, and Instagram
- How to create and launch effective ad campaigns
- Audience targeting and ad creative best practices
- Optimization techniques and A/B testing
- Interpreting ad metrics and reporting for business growth
Course Syllabus
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- Lesson 1: What is PPC and How Does Online Advertising Work?
- Lesson 2: Overview of Google, Facebook, and Instagram Ads
- Quiz: Topic 1
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- Lesson 1: Setting Up Google Ads Account & Campaign Structure
- Lesson 2: Keyword Research and Ad Copywriting
- Quiz: Topic 2
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- Lesson 1: Navigating Facebook Ads Manager
- Lesson 2: Designing Eye-Catching Ads for Social Media
- Quiz: Topic 3
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- Lesson 1: Tracking Conversions and Setting Budgets
- Lesson 2: A/B Testing and Campaign Optimization
- Quiz: Topic 4
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- Lesson 1: Key Metrics to Monitor
- Lesson 2: Creating Reports and Scaling Successful Campaigns
- Quiz: Topic 5
Certification
Choose from a list of project topics or create your own project idea that incorporates all skills learned (e.g., a mini-banking system, personal expense tracker, or inventory manager).
