Updated: Jun 25, 2025
Digital Marketing 101 for Entrepreneurs and Freelancers
This beginner-friendly course empowers entrepreneurs and freelancers with essential digital marketing skills to promote their businesses effectively online. Learn the fundamentals of online marketing channels, social media strategies, SEO basics, content marketing, and analytics to grow your brand and reach your ideal customers.
What You'll Learn?
- Foundations and channels of digital marketing
- Social media strategies tailored to your business
- SEO basics to boost online visibility
- Effective content creation and distribution
- How to measure marketing performance and improve ROI
Course Syllabus
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- Lesson 1: What is Digital Marketing?
- Lesson 2: Digital Marketing Funnel
- Quiz: Topic 1
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- Lesson 1: Choosing the Right Social Platforms
- Lesson 2: Crafting Engaging Social Content
- Quiz: Topic 2
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- Lesson 1: How Search Engines Work
- Lesson 2: On-Page SEO Techniques
- Quiz: Topic 3
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- Lesson 1: Creating Valuable Content
- Lesson 2: Content Distribution and Promotion
- Quiz: Topic 4
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- Lesson 1: Introduction to Analytics Tools
- Lesson 2: Key Metrics to Track
- Quiz: Topic 5
Certification
Choose from a list of project topics or create your own project idea that incorporates all skills learned (e.g., a mini-banking system, personal expense tracker, or inventory manager).
